Plan for launching a sugarcane juice

Plan for launching a edulcorate reprimand succusThis promulgate explains the commercialiseing plan for launching a sugar take to task Juice named Freezy. This harvest has been made by the Freshwater. In the very beginning of the report we con grimacer explained the mission and vision of the Sugar piece of taile juice and indeed we prep ar come along carried out our activities to achieve our goals and objectives. It get out be introduced in the merchandise with the sponsor of various promotional displays, publicizing and distri exception of free samples to the general customaryplace and financial institution. This report examines that this carrefour is initi in wholey launching in all in all Pakistan domestic marketplace. The study included two primary and secondary research. We nonplus steered SWOT analysis of the company to see the companys strengths, weaknesses, opportunities and threats. therefore we bind explained the purposes, benefits and objectives of our merchandise.Then we have made marketing strategies for our harvest. We have divided market into diametrical segments and decided to backside the male person, female, youngster mature and old age person. We have also paid special attention to the packaging, color and wrong of the product. We have decided to place the product in all the markets of Pakistan. We ordain get along our product through electronic media, print media, cable, and outdoor sources. We shall also conduct a market survey in future to know the assent of public about our product and developed our product accordingly to our customers ever-changing needs and demands.Description of the Company Freezy is the brand name of new juice launched by Freshwater in Pakistan. Freshwater is founded in 2010 with the launching of their maiden product named as Freezy. High capital investments be involved in new business. We have started this business to produce new products and to monopolize the market through our products. Our target products in which we argon specialized argon juices. So we lead produce new and new type of juices in contrastive flavors which already doesnt exist in the market.After observing the high consumption of sugar strap juices at the wayside sellers of non-purified sugar screwe juice, we accomplished the need for sugar give the axee juice beca part for long period of snip there was no entry in the market as sugar foote juice in the variate of liquid bottle fisticuffs.We ar launching our product throughout the Pakistan except some cold climate beas.Mission Statement To refresh the pack of all ages with our product. We want to be at the top in the field of juices and breweries.Vision To evolve as one of the best Producer of quality sugarcane which is organically, grown extract juice scientifically and, serve whole vivid healthy and well DESI refreshment in the world and continue to retain the position. harvest-time Our product is basically a s ugarcane juice in a bottle pack. The product will be honoring a monopoly in the market as there is no existing sugarcane juice in the form of disposable bottle in the market but if we see as overall market than there is no monopoly for this juice because this juice is been exchange on the roadsides by crushing the sugar cans with machines in the glass. Sugar cane juice is a healthy alternative to ameliorate sugar. While both sweeteners are made from sugar cane, evaporated cane juice does not al depressed the same degree of processing that refined sugar does. therefore, unlike refined sugar, it retains more(prenominal) of the nutrients found in sugar cane. Sugar cane juice is a highly refreshing drink. It contains about 15 per cent natural sugar and is rich in organic salts and vitamins. Fresh sugar cane juice has no preservatives, however its tendency to turn black from oxidization soon after pressing is very high, so to secure from oxidation we should pack in air tight disp osable bottle packaging. watercourse Situation Market synopsisMarket DefinitionDemographic and geographic segmentationAge 3+ YearsGender Both male and female.Income All social classes except deject lower.Geographic We are targeting all of the Pakistan except some of the northerly areas in PakistanMarket Needs In pass people of all ages take soft drinks and juices to reduce their thirst. So Sugarcane juice in disposable bottle pack is highly demanded by customers because it reduces the thirst and it is useful for healthy manner because it is hygienic and pure. So when it is highly procurable at affordable harm at everywhere customers will use Sugarcane juice than soft drinks because it has no side effects and it is safe.Total existence As our current target is the total country Pakistan some other than some Yankee areas so total population will be al most(prenominal) 100+ million people.Potential market As if we take a look at the market of Pakistan broad number of p eople are interested in overwhelming luculent products as their daily usage products like juices. The sugar cane juice is available on the roadsides but they are not much purified which is button up between the juice and the upper berth class customers which are basically stanch to quality specially. So the probability of marketing Sugarcane juice to say-so customer as upper class or quality leal customer will be high. If we look overall our potential customer are almost all of the people in the country from lower middle class to upper middle class except the northern areas because people are not much demanding the frosty drinks there.Market segmentation Selecting Target MarketAccording to market segmentation our target market are the people of almost all the classes starting from lower upper to upper class. As according to the demographics people use to drink the sugarcane juice in the summer season. As this product is particularly for summer season because it only attempt well in hot climate. And consuming it in wintertime doesnt suits the mind of people because people tend to charter hot products like coffee and tea. Our less focus areas are the northern areas because throughout the year those areas are having cold climates. OurTarget Market ground on demographics IncludesIndividuals with age 3 years and aboveIndividuals across all income groupsWorking and non working individualsStudentsInstitutions and officesRestaurants and hotelsPsychographic SegmentationAccording to psychographic segmentation we targeted people who areHealth conscious customersCustomers who have pickence towards Nature and natural products theatrical role conscious customersCustomers who have diverse tastes andSeek varietyNon users and potential users rivalryOur competitors are the roadside sellers of sugar cane juice. But the substitute products are another big competitive force affecting our product in the market. Substitute competitors include Manufacturers and producers ofBranded and unbranded fruit juices.Fruit base milk drinks.Natural mineral water.Fruit shakes.These substitute products are totally different in nature from the sugar cane juice but s cashbox its a substitute because these are also cold juices.There are some factors which differ allot between our juice and roadside juice sellers juice who are the main competitor of FREEZY JuiceWe are different from roadside sellers becauseOur juice is a purified and quality assured product.We stand juice in a sealed bottle packing where as roadside sellers are delivering the product in the glasses.We have quality standards and can turn customers from the road to our outlet through effective marketing strategies. collectable to lack of packing roadside sellers are not easily available everywhere. Whereas our product is available in every general store in almost all the target cites in Pakistan.Market trendsIn target market there is trend of soft drinks and juices. People use juices to have a fit l ife and also to serve their guests as well. Because juices are hygienic and nutritious and have a good taste then soft drinks. In summer its usage is more so the availability should be increased to meet the demand of customers.Summary of Situation AnalysisSWOT AnalysisInternalStrengthFirst opportunity that we enjoy is that we are playing a monopoly in the means of sugar cane juice in the form of packing in Pakistan.As for primary producer of sugar cane juice in bottle packing in Pakistan we can make our customer loyal to our product in the means of brand, quality, price etc. by making effective marketing strategies.Weaknesses As the juice is fresh and no artificial flavors are used in the production of the juice. So juice has not long net life.The life of juice is 15 days which creates barriers for not get juices in quite a little for home use.ExternalOpportunityAs for new product in the market we can make huge number of profits from the market.We can introduce flavored sugarc ane juices. E.g., mint and ginger flavor etc This in results can increase the sales to earn more profits to the organization.We can trade our product to foreign country in raise to earn more profit.ThreatsDue to growth in inflation rate in Pakistan the intermediator goods are getting expensive which lead to an increase in price in future and increase in price leads to a passing of customer from the most lower class of our target market and price conscious customers as well, and may affect sales by bend to substitute and competitive goods.Our product is especially for summers so there is low number of sales in winter season. So high marketing costs are required to increase sales in winter season.There are no many entry barriers so a large numbers of local juices enter in juices market.Marketing StrategiesProductCore benefit Core benefit means the services and benefits the customer is really buy.Our customer fulfills its need of thrust and refreshment by buying our freezy juice. Juice as being a pure sugarcane juice without any artificial flavors is also a core benefit of our productAugmented product Products that include deign, features and packaging that go beyond consumer expectations and spot the product from competitors.Our juice taste and flavor is according to the customer expectations because we declare oneself100% pure juice.We have no compromise with quality sideline things include in the sale of productDesign The design of sugarcane juice that it will be in fascinating and stylish disposable bottle pack in following size250ml500ml1000mlFeatures The features of our product areUse full for healthy lifeGood in tasteHelp to digest foodEveryday EnergyAvailable in different flavors in future.PackagingOur product will be in disposable bottle packaging and is air tight sealed so the juice could survive for some period of time. The design of our packing is attractive and eye catching.PriceThe price of the product can also crook the buying behavior of the consumers because in Pakistan there are different take aim of classes based on the income difference so price is the one of the substantial factor, some of the consumer can afford the price and others cant, so we must dictated the price of the product that is afforded by all the social classes of the region. So we use penetration pricing strategy. If we look at the middle middle till lower lower class in Pakistan all of the people are highly price conscious.Price Structure (Consumer price)250ml Rs.20500 ml Rs.351000ml Rs.60 scatteringThe place of the distribution and availability of the product also influence the buying behavior because if the product is in reach of the consumer he will prefer it and if it is hard to find the product in the market he will never buy that product. So we have effective distribution strategies by making distributors in every city and provided them with number of facilities like order bookers and sales persons and a supervisor. And we allow our distributors to supply product to both wholesalers and retailers. Because of this our product will be available at more shops and our sales will increase.Distribution ChannelManufacturerDistributorRetailerWholesalerpromotional StrategiesThe promotion of the product i.e. the advertisement, sales promotion and other promotional tools can change the buying behavior because some of the individuals highly influenced by the advertisement of the product. We have decided to use integrated marketing communication in which there will be blend of different marketing promotional tools that will convey clear and consistent content of our product to the customers.These promotional tools which are given belowNewspapersNewspaper has the widest readership and circulation among our targeted market these would carry most of the advertisements for the publication media. Also, the print ads will be published in other much read watchwordpapers like be designed, i.e. half page and derriere page.Tel evisionTele commercials will be aired on sports channels and news channels as the viewer shipOf these channels is highly common among the targeted market.BillboardsBillboards will be placed at busy roads in big cities. Billboards will be our most permanent and long lasting form of advertisement.Promotional Vans and ActivitiesPromotional vans would be deployed on public places which would trade sugar cane juice for free giving out the message of being an instant energy drink. This campaign of free sampling would last for three months at least in order to make people aware of the benefits and the attributes. Also all the delivery vans distributor have will be printed by the advertisement of Freezy juice.Promotional Activities includes the display of juice in the retail shops by paying retailers or giving discount on the juice. And deploying stalls outside or inside the shop so to plant in the product to the customers who came to the retail shop for purchasing and create knowingness in them for the purchase of Freezy Sugar cane juice.