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IntroductionCulture is characterized by delivery, religion, food, music, arts and social norms (Zimmermann, 2012). retributive from that definition, this characterizes diversity from a standpoint of cultural value, consumer behavior, and market environment. South Africa is the picture of diversity. It is made up of a variety of other cultures that argon exclusively housed on one country. This country has 11 dissimilar ways to communicate, which is a great reason why South Africa is important in the worldwide market. With many avenues of mass and a big sample size to trade with, this leads to unlimited resources and a booming global market. (Introduction Describe research social occasion and address the reasons why the selected country is important in global markets.) ethnic VariablesSouth Africa is a unique country that has access to 11 different language uses (SA-Venues). In order from most used, they consist of Zulu, Xhosa, Afrikaans, English, Sepedi, Tswana, Southern Sotho , Tsonga, Swazi or SiSwati, Venda and Ndebele. Zulu and Xhosa being the 2 most commonly understood. Afrikaans derived from he Dutch and was used in its region as the 1st or 2nd language. The white inhabitants who have come to start a modernistic life use English, Sepedi is grouped with the Northeastern part of South Africa. Tswana is the language of Botswana and ar apart of Southeastern African language. The Vatsonga people, who ar divided among their region, tattle Tsonga. Swazi or SiSwati comes from this and create their own name in the country. Venda is a language common to the royal region of Limpopo. Their speakers are very common and their speech influences others to adopt it. Then you have Ndebele, whose language is slowly attenuation because the other languages in Zimbabwe are more p... ...a and Gap (Contributor 2012). South Africa is the specimen place for brand development because they are so developed and styles are easily accepted. There is also the fact that thei r youth, like other countries, are heavily influenced by western cultures. This brand preference is all roughly an image and fitting in with social norms. As for consumer trends, South Africas society has a buy, but not save mentality (Clark, 2012). They would sort of buy for the now, and not save for the future, which is both helping and hurting their economy. sell and electronics are always going to be in demand and are always going to be top needs for consumers. When it comes time to deliver the bills, people struggle to pay because they didnt save. This keeping up with the Joneses trend is detrimental when it comes to things the people need, but perfect to keep up with societies standards.